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Your Newspaper Needs A Letters to the Editor Policy

Letters to the editor of a newspaper is often one of the most popular places for readers. They love to be able to express their opinions and read the opinions of others. It is a place for people to vent and offer alternative views. But without a proper policy, your letter to the editor section can quickly degenerate to a personal agenda forum for one or two people.

Generally, you should print every letter to the editor you receive, as long as it isn’t libelous and follows your paper’s guidelines. That means at times you will be printing letters from people who may have an off-the-wall opinion. “There IS life on Mars,” or “The government is spying on me while I take a shower in my home.” These are extreme examples, but you get the idea.

Letters to the editor CAN get the newspaper in trouble so you want to make sure these items are opinion and not facts. You also want to be careful about double checking facts mentioned in the letter. You should be especially careful of letters that begin, “The following is my opinion….” Usually, this means the letter writer has had an attorney review the letter and the attorney has told them they can’t get in trouble for opinions, but can be sued for false facts. But in the body of the “opinion letter” they mention a lot of facts. There is a clear difference between facts and opinions. Make sure the letter writers aren’t trying to pass facts off as opinions.

Basic policies you may want to consider include:

  • Set word count limits (usually between 350-500 words)
  • All letters to the editor must be signed.
  • Photocopied or faxed letters will not be accepted until original signature is on file with paper.
  • All letters must include an address and phone number of the author for reference purposes (not to be published).
  • Require a parent’s signature for any letter writer younger than 18.
  • Don’t allow graphs, photos or other illustrations to accompany letters.
  • Letters must be signed by original author. If the author asks to not be identified because of the nature of the letter, you still need to know (for record purposes) who wrote the letter. You will probably want to develop a policy about when you will print anonymous letters, or handle it on a case by case basis.
  • Reserve the right to edit all letters.
  • Set a deadline for letters to the editor and don’t make any exceptions.
  • Reserve the right to limit the number of letters published.
  • You may want to limit the number of letters to the editor from one person based on either a time period or subject matter.

    The last item is rather controversial, but it may be necessary. At one newspaper where I worked, one particular person developed an entire media campaign using our letters to the editor forum as a key part of his campaign. He even went so far as to include graphs and tables he wanted printed with his letters. His letters were more of a one-sided news article or advertisement than an opinion letter. By having a policy in place, you can keep your paper from being used in this manner.

    In addition to the basic rules you may want to add special rules for certain times of the year, such as election time. Especially with a weekly newspaper, you shouldn’t print a derogatory letter about a candidate the issue right before an election because it doesn’t give the candidate time to defend themselves. For elections, you may want to decide to set the following policies:

    • Set a deadline two issues before elections for letters regarding candidates or other issues on a ballot.
    • Limit letters published right before an election to be positive in nature, along with candidate rebuttals to any negative comments in order to promote fairness.

    When printing letters to the editor, you want to make sure the person listed as the author is indeed the author. Be particularly careful about letters where a number of people have signed. Often these signatures may be given for petitions, but the people signing never intended for them to be published in the newspaper. Make sure you have original signatures and phone numbers of everyone who signs the letter.

To Show or Not to Show

You’ve done the interview and you’ve written the article. You’re sure you nailed it, but a little seed of doubt starts to grow. Is it accurate? Did you get that complicated matter about taxes right?

If you have any doubt, you need to check with your source before the article goes to print. That doesn’t mean, however, that your sources should be reading the article before publication. In fact, I suggest strongly that you DO NOT show sources an article before publication.

New reporters unfamiliar with interviewing and taking quotes may feel doubtful about their abilities. This often leads them to showing sources articles. If it is a complicated subject, check your facts and talk some more to your source.

As a reporter you should be very careful with other’s people words. You need to ensure they are accurate and complete. At the same time, you need to make sure your reader’s receive a fair and accurate story. People aren’t always going to want to have something publicized. That doesn’t mean it shouldn’t be publicized. New to interviews

Most people have never been interviewed before. As you sit down to talk to them, they will say things they didn’t realize they said. They will make comments they didn’t mean. Part of it is nervousness and part of it is human nature.

When you write the article, you need to write it with this in mind. Would you like your husband quoted in the daily paper saying, “My wife never wears pajamas.” It may be true, but does it have a bearing on the story? Will it just cause undue embarrassment?

Being in the newspaper is a big deal to a lot of people. Articles are clipped and lovingly placed in scrapbooks. Some are even framed and hung on walls of new businesses or in family rooms. You have to ask, does the quote have a bearing on the article? If the man was being quoted for a most embarrassing moment type of story, the answer may be yes. If it is just a feature article about a man and wife, the answer may be no.

Maintain their dignity

As you write the story and use quotes, you don’t want to make your source appear comical. Especially if you are dealing with this source over and over again, you need to make sure you treat their words with caution. You need them and they need you.

Part of my job as a reporter is to contact law enforcement personnel on a regular basis to get information. As I spoke to one officer, he made reference to the weather saying, “It’s ugly out there.” A nasty winter storm had caused a number of accidents and he had a few colorful descriptions of the weather.

He knew he was talking to me for an article and that I would quote him.

As the interview wound to a close, he asked that I not quote him saying anything stupid, like the weather is ugly. “You take care of me and I’ll take care of you,” he said.

I understood what he meant. We could joke on the phone, reporter and officer, but I needed to understand some comments weren’t for print. So how do I tell?

He is a police officer in the community and as such, is expected to put his life on the line. He doesn’t want the public to perceive him as a jokester. He had given me good quotes about the weather conditions and the accidents caused that were said professionally. He had also joked with me as we chatted.

The quote, “It’s ugly out there,” sounded good, but wasn’t as useful or informative as “The high number of accidents along the freeway prompted us to close it for several hours. There were so many accidents happening that we were short-handed.”

The first quote could have been made by anyone. The second quote, however, carries the authority of a police officer.

Make sure you make your sources look good and they will trust you. By trusting you they will give you all sorts of good information that will allow you to write even more stories. A reporter can be hated or disliked, but should always be trusted.

Why you shouldn’t show sources

Typically, a news article should have sources from all sides of an issue. By showing a source the finished article, you are inviting them to get a glimpse of the opposite side’s comments. This tends to make the source want to “tweak” their comments.

They tend to think that by granting them a sneak preview, you are also granting them editorial duties. They suggest word changes, sentence structure and even entire rewrites.

People tend to not like what they said because they believe they “sound stupid.” Or they don’t remember exactly what they said, so they try to change or elaborate on their comments. Often they may want to change a good, simple quote to some multi-word thing that has no purpose at all except protecting their rear.

What can you do?

You can offer to read back a source’s quotes to ensure accuracy. This should only be done after the source has made the request, and should only include the quotes from the source and not the entire article.

Volunteer to be a source for an article. The best way to learn about handling other’s is to have your words mangled. (I’m serious. It will give you a real appreciation of what your sources go through when they place their words in your trust.)

Read (or watch) other reporter’s accounts of events you have covered. You will know about it, and you may be surprised at the inaccuracies or perceptions of others.

Continue to learn how to improve. Just last week, I covered a meeting where people spoke out against a government body. One woman who spoke, however, didn’t speak out on the issue but had another concern. She made it very clear she didn’t agree with the rest of the protesters. That night on television, the local TV news showed her standing up speaking, but the vocal was a voice over of the reporter saying, “many people spoke to the commissioners objecting….”

This woman didn’t object. She shouldn’t have been shown speaking, especially when the reporter made those comments. It was bad editing of the tape, but it can happen in written articles as well. Make sure you don’t make it seem like someone said something they didn’t. It only makes everyone more distrustful of reporters.

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Notetaking Tips

1. Be Prepared. Have a notebook with plenty of blank space and several pens. Where you are taking notes may have an impact on what you need. If you are in a place where you may be writing vertically, or where there is a lot of dust, a pencil may be a better choice over a pen.

2. Label and map your notes. Start your notes by recording all identification information. Are you at a meeting? If yes, note who is meeting, the type of meeting, and the date of the meeting. If it’s your first time there, a diagram of where people are sitting can be very helpful. Notes don’t have to be limited to just written comments.

3. Get the basics. Record the basic information about everyone you are interviewing. Print (don’t use cursive) their name, age, city where they reside, occupation and title. Have them spell out even the basic names, because you never know when Smith is really Smyth. Don’t forget to get contact information. If you know when you’ll be writing the story, find out where the source will be so you can find them if you have any questions. If you are interviewing more than one person at a time, make sure you have a system for distinguishing them. Initials and/or first names often work. Just make sure that you don’t have more than one person with the same name/initials. Clearly mark any transition in speakers in your notes.

4. More is more. The more notes you take, the better the final article will be. You will need lots and lots of notes, so keep people talking! Don’t worry about being neat but make sure you understand what you are writing. Make sure you are recording only facts. Don’t insert your personal opinion or emotion. If you have a great quote, mark it in a way that you will find it later. Put a big star on it, or circle it. Leave lots of room to add notes and questions later.

5. Include details. Do take notes about the atmosphere, the environment, and the context the story is happening. If you are interviewing someone about their athletic prowess in their home gym surrounded by lots of trophies, make a note of it.

6. Set off direct quotes. You will need to quote someone. Make sure you indicate in your notes that this is a direct quote and not a paraphrase. You do not need to include sounds like “um, and ahh.” Be aware that verbal communication is very different than written communication. People often fail to speak in full sentences. They may start a sentence, add inconsequential material, and then finish the sentence. Feel free to ask them to restate just the part you need. Make sure the comments you quote are quotable.

7. Review your notes. Before you finish the interview, take a moment to flip through your notes and look for any information you need to have clarified or expanded on. Do this while your interview candidate is still there. Make sure that you know who the person was referring to for any references to her, him, his, hers, etc. After the interview has ended and you are by yourself, you should also review your notes and add in any explanations you didn’t have time to jot down, but that you remember. Highlight key quotes, use colored pens or sticky notes to group subject matters. In other words, fill in the blanks. Do not add to direct quotes. Mark facts and information you need to verify. These are your notes. Make them as useful as you possibly can.

8. Smart use of audio recordings. Recording an interview can be great if you intend to use the audio on a web-version of the story, but it can be a source of problems if you are just writing a newspaper article under a deadline. If you use an audio recorder, be sure it has a counter and/or a way to bookmark places on the recording. Either one of these features will make it easier for you to locate exactly the quote you need later. It is very time consuming to fast forward and rewind the tape recorder in search of the perfect quote.

Even if you are recording the interview, do not rely solely on the recorder You should still take notes. A recorder can fail, and if you do not have the notes, you will not have a story. You can also incorporate the counter and/or bookmark number into your written notes for any quote you want to find later. This eliminates time consuming searches pressing fast forward and rewind in search of the perfect quote.

9. Leave a blank page. Near the front of your interview, leave a blank page to jot down notes on questions you have, documents you need to receive, etc. It’s one place for all the items you need to follow-up on, or request.

10. Develop your own short hand. No one has to read your notes except for you. Feel free to develop your own personal shorthand that will let you keep up with what the person you interview is saying.

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Interviewing 101

Finding an interesting person saying an interesting phrase just when you have paper and pen handy, isn’t an easy thing to achieve. It is a process that at times can be as excruciating as pulling teeth. Other times, it can be so easy you are amazed you actually get to talk to these fascinating people. Is there one way to make an interview go smoothly? Is there one way to calm your nerves, as well as the person you are interviewing? No, but there are tips and strategies that can help you make it a bit easier.

Scheduling an Interview

The first contact you have with many people, will be when you call or contact them to request an interview. Before you pick up that phone or make that contact, you need to prepare yourself. Have a clear message prepared for an answering machine. Be prepared to talk to a real live person. Have all of your preliminary research done ahead of time and be prepared to start the interview right then and there.

Chances are you won’t be doing the interview on the very first phone call, but you should be prepared. Maybe the person you want to interview will be leaving for vacation tomorrow and will be unavailable for the next six months. There are situations where the only chance to complete the interview will be with this initial contact.

Be prepared for anything when you make the call to schedule the interview. I’ve called businesses at 8 p.m. with the intent to leave an answering machine message only to have someone answer. To remain professional, you need to have what you want to say ready no matter what happens.

Pre-Interview

Before you do the interview, you are going to want to make a few preliminary checks. Do you have plenty of paper, pens and a back-up pencil? Do you have a tape recorder, blank tape, fresh batteries and/or cord? Did you do your preliminary research on the person you will interview and jot down questions and/or items you want to ask about?

Personal Preferences

The more interviews you do, the more you will develop your own personal preferences. I prefer to take notes by hand. I rarely use a tape recorder because it is time consuming to fast-forward and rewind to find particular quotes, even with the help of a counter. Keep in mind that taping an interview can make the other person uncomfortable or too self-conscious to give a good interview. Be prepared to shut off the tape recorder if it becomes a problem.

After the interview, I will review my notes, jotting down explanatory comments to help make my notes understandable days, weeks and months later. I never change quotes, but I may write a few explanatory sentences nearby to insure I use the quotes in context.

I never prepare by writing my questions in advance. I find the questions distracting. Prepared questions don’t allow you to go off on a valuable tangent. They don’t allow for follow-up questions. I have found when I do have prepared questions, the person I’m interviewing is often distracted by them.

If I do anything, I will write a “shopping list” of topics I want to question. If I want to ask the person I’m interviewing how growing up in a single parent home influenced their decision to be a politician, my “shopping list” might say — childhood. The note makes sense to me, but won’t clue the person in ahead of time.

The Interview

Ideally you want to establish a rapport to make the person comfortable and to make your job easier. I often do this by starting with easy, open ended questions. If their name has an unusual spelling, I ask about it. If they have an unusual hobby or career, I ask how they became involved.

Try to ask something unexpected, but still pretty harmless. You want to build their trust and their comfort. The ideal interview is in person, but it is not always possible. If you do an interview by phone or e-mail, you need to make sure you are interviewing the person you think you are interviewing. It takes just a few seconds to confirm you are talking to who you think you are talking to. That is something to keep in mind even for in-person interviews.

Listen

If they are off and answering, let them run. You want them to talk and you shouldn’t be afraid to let them go for it once they start. If you need them to slow down, say so.

Let them know

If the interview is over the phone and there is a moment of silence, let them know what you are doing. Are you writing down what they just said? Are you looking over your notes to see if there was anything you wanted to ask more about? Be sure to let them know why you are being quiet so they don’t get uncomfortable or start to worry.

Sometimes, however, silence can work in your favor. Faced with a prolonged silence, people often rush in to fill the gap. Used at the right moment, it can be the key to unlock a reluctant interviewee. But be careful in using this technique. You do not want the person you are interviewing to feel conned.

Be accurate

Take accurate notes, accurate quotes and don’t be afraid to ask for further explanation. If you aren’t sure about something, than you need to ask for clarification rather than make an assumption. As soon as you make an assumption, you are going to make the wrong one.

Try to restate a complex matter to see if your understanding of it is clear. This way the person can correct any misconceptions before they ever see the light of day.

Follow up

If, when you start writing, you find you need more information or explanation, go back and ask. If a quote is awkward or strange, go back and ask. Let them correct, explain, and/or fill in. The person you are interviewing will appreciate it that much more.

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